Author Archive

If you’re a product owner, associate product manager or product manager wanting to understand the full breadth of the product manager role, I’ve put together a generic product manager job description, so that gap analysis can be done to learn and gain experience in your knowledge gaps, which will set you up for success in the world of product management.

It’s unlikely that you will be provided with guidance or training on the full breadth of the product manager role and it’s up to you to proactively fill in your knowledge gap by testing and learning new ways of working with your product, reading books and being curious by collaborating with different areas of the business to find out more about the customer, their role and product performance.

About the role:

The Product Manager will join the product management team and take the pivotal role of managing their product line and its outcome on the customer and business.

The candidate will manage the entire product life-cycle across their product line to solve customer and/or business problems using Agile and Lean principles, by collaborating with their cross-functional team (which also includes a product designer and several engineers), as well as key stakeholders including other product managers across other product lines, BI, commercial, operations, marketing, brand, customer support and legal / compliance teams – the Product Manager is at the heart of the business, so building strong relationships and having good communication skills is important.

The Product Manager is expected to:

  • Define, manage and share the vision, missions, KPI’s, strategies and roadmap for their product line.
  • Own and manage the product backlog, so that the highest priority PBI’s are ready to be solved / validated with a PRD / hypothesis.
  • Manage all aspects of in-life products for their product line, including customer feedback, requirements, and issues.
  • Proactively collect and analyse qualitative and quantitative data to aid prioritisation and to explain why the problem is worth solving.
  • Have a deep understanding of customers by talking to customers and customer support frequently.
  • Collaborate with marketing to continually grow the product.
  • Discover new ideas / problems in collaboration with stakeholders.
  • Drive action across the business to get time sensitive product iterations to market on time.
  • Review how time to market can be reduced across their product line using Lean principles.
  • Manage stakeholder expectations when there are multiple constraints.
  • Adapt to change quickly and creatively find ways to validate ideas with customers in a Lean way.
  • Proactively remove any impediments from getting the value from idea to the customer.
  • Clearly describe what problem we need to solve, the value and customer flows to the development teams and stakeholders.
  • Dynamically switch from live support / BAU to long term strategy on a day-to-day basis.
  • Monitor product performance daily and communicate wins across the business.
  • Monitor and research the market to understand competitor SWOT.
  • Present product performance to senior stakeholders quarterly.
  • Create and share a product delivery update every two weeks.
  • Be the player and use the product frequently including user acceptance testing.
  • Line manage and mentor associate product managers.

Overall

  • Embracing their product line knowledge and effectively sharing with other team members and stakeholders.
  • Evangelising their product.
  • Striving to make progress towards their KPI goals everyday.
  • Leading the go to market (GTM) strategy within Agile methodologies.
  • Focusing on outcomes rather than outputs.
  • Accountable for the success of their product line.

Position Qualification & Experience Requirements

  • Passionate about solving customer problems.
  • Proactive with stakeholder engagement.
  • Proven track record of managing all aspects of a successful product.
  • Strong time management and organisational skills.
  • Experience with Scrum, Kanban and Lean principles and methods.
  • Strong problem solving skills and willingness to roll up one’s sleeves to get the job done.
  • Will give exemplary attention to detail and have excellent communication skills.
  • Is creative with an analytical approach and can easily switch between creative and analytical work.
  • Outgoing, positive and forward thinking.
  • Excellent communicator of product updates, trends, priority and the rationale behind them.
  • Have an obsession with creating great products with your team that customers love.
  • Has a high EQ.
  • Become the voice of the customer – be an expert on quantitative and qualitative insights.
  • Experience with tools such as Tableau, Aha!, Google Analytics, Mixpanel, Jira, Confluence, Lucidchart, Firebase or other equivalent tools.

A thought-provoking read which explains the impossibility of predicting a certain future, but using #experiments, working together and staying open-minded results in a more probable future.

Remarkably this book was written just before the Covid-19 pandemic!

Even though futures are impossible to predict, by having shared, passionate guiding #principles or an inspiring #vision can increase the chances of reaching our goals even with extreme uncertainty, where we only need to look at how art and cathedrals are created as evidence of this.

The book touches on how traditional management is addicted to masterplans and want safety and certainty, not creativity and risk that come with experimentation, which as a result constrains their chance to map a safer future. This section reminded me of Waterfall vs. #Lean/#Agile.

More automation is a common prediction of the future, but Margaret explains that this comes with a risk of falling into a trap: more need for certainty, more dependency on technology; less skill, more need. The more we depend on machines to think for us the less good we become of thinking for ourselves.

“Making the future is a collective activity…the capacity to see multiple futures depends critically on the widest possible range of contributors and collaborators.”

Seeing content by Gary Vaynerchuk for a while now driven by passion and authenticity, I thought his book would be a good read and I wasn’t disappointed.

Like a lot of his content, he gives an authentic and passionate insight into what it takes to achieve your full potential and goals in life.

The book is loaded with questions he’s been asked over the years where he responds with concised authentic answers, with enough context to make you feel inspired and motivated.

“Pumping everyone full of confidence makes for a more creative, risk-taking environment.”

“Passion is an unmatched fuel”

“Maybe we all look for excuses to explain why we don’t achieve what we want to, and we should be more self-aware and recognize how much control we actually have over our own fate…it’s amazing how as soon as you make the shift from “I can’t” to “Why can’t I?” you go from defense to offense, and as everyone knows, the best place to score is always on offense.”

“The only effective way to truly lead is to practice and model the behaviour you want to see in others…the top has to ensure that its values, beliefs, and attitudes trickle down to shape the culture and encourage a productive, innovative, creative, and even happy environment.”

This is the best book I’ve read on #Lean.

The #LeanStartup and The Startup Way by Eric Ries were also great reads, but this book by Cindy Alvarez is a condensed version of both of them with practical step by step guides on execution, where no gaps are left when it comes to understanding how you can build products in an efficient way that customes will buy.

Whether you’re in a large enterprise with existing products or a startup, Cindy provides great examples of the benefits of using Lean principles to streamline your product development process in order to deliver more value.

This book is for:

  • Product managers, designers, and engineers who want to increase the chances of building a successful new product or new feature
  • Product-centric people in large organisations who are struggling to help their organisations move faster and work smarter
  • Entrepreneurs seeking to validate a market and product idea before they invest time and money building a product that no one will buy

Since the pandemic has caused more people to install webcams and with innovative solutions like UserZoom and Lookback to connect, it makes it easier more than ever to validate hypothesis and speak to your customers weekly to gain valuable insights.

Loved this book!

The way Yu-kai Chou has combined the game mechanics and behavioural psychology components to create the Octalysis Gamification Design Framework is remarkable.

The book gives a thorough overview of how you can optimise the below 8 core drivers of Gamification with Human-Focused Design to create engaging and successful experiences in your product, workplace, marketing, and personal lives.

  1. Epic Meaning & Calling
  2. Development & Accomplishment
  3. Empowerment of Creativity & Feedback
  4. Ownership & Possession
  5. Social Influence & Relatedness
  6. Scarcity & Impatience
  7. Unpredictability & Curiosity
  8. Loss & Avoidance

It reminded me of how commonly used gamification mechanics are outside of games, when my RunKeeper app told me that my last run at the weekend was my 34th fastest – a reminder I need to get out more!

The book categorises the 8 core drivers into White Hat and Black Hat techniques and explains the benefit of cultures where people are intrinsically motivated rather than extrinsically.

An enjoyable learning experience and a recommended read.

Bubble: Bitcoin (Crypto) becoming a mainstream payment method and that Crypto is decentralised.

Revolution: Private blockchains used to improve supply chain efficiency for businesses and Crypto being a viable investment, as well as used as a payment method for large/international transactions.

Walmart used IBM’s Food Trust private blockchain to improve the efficiency of their supply chain making over a hundred thousand-fold speed improvement from farm to Walmart. Microsoft with the Xbox also made significant efficiency gains by implementing the same private blockchain strategy to improve the royalty settlement and new publisher flows.

Microsoft Azure, Amazon Web Services, Oracle, Google Cloud and IBM already offer private blockchain solutions.

Zynga, Etsy, Microsoft, Burger King, KFC, Virgin, Expedia and many others already accept Bitcoin payments.

The stock exchange industry could save $20 billion from blockchain-based clearing.

There is 1 in 66 billion trillion chance of someone mining a block (which is used to validate transactions and receive a Bitcoin reward for their effort).

Whilst only 21 million Bitcoins will ever be available (3 million left to mine), each Bitcoin is equal to 100 million Satoshis, with a Satoshi being the minimum amount you can exchange, making it an investment for everyone.

To verify a single Bitcoin transaction uses enough electricity to power an average household for 22 days and generates the same carbon footprint as over 750,000 Visa transactions.

In order to mine, you need a mining farm (a set of super computers) which are primarily owned by a small group of people that are employed and funded by a single company. Also China owns 80% of the market for Bitcoin mining hardware which is being integrated with the monetary system, adopted by banks, and regulated by governments…so not so decentralised.

Bitcoin can only process about 3 transactions per second, Ethereum 15 per second and Visa 45,000 per second.

To send $10 from US to Indonesia it’s impossible via bank transfer, costs $30 via UPS and only costs $1 via Bitcoin. To send $10k the fee is $400 via bank transfer, $150 via UPS and still only $1 via Bitcoin. In fact, it would still be just $1 fee via Bitcoin if you was to send $10m whereas the fee via bank transfer would be $400k.

Crypto exchanges already support KYC and AML regulations, making it  ready for iGaming and other highly regulated industries.

“The two biggest use cases for crypto going forwards will be payment methods (primarily for large or international transfers) and investments (supplementing, but not replacing, stocks and bonds).”

In this book, Neel Mehta, 🚀 Adi Agashe and 📍 Parth Detroja break down this highly complex set of tech into a digestible, balanced and comprehensive guide, which I’d recommend to anyone who doesn’t know about the benefits, challenges and future of blockchain and cryptocurrencies.

Lastly it was nice to hear that the creator (Satoshi) of this innovative tech is a fellow Brit.

Martin Luther King inspired millions to stand up against inequality and injustice, because he started with WHY.

Apple is worth $2 trillion and managed to build a cultish loyal following, because Steve Jobs always started with WHY.

Simon Sinek is able to repeat his success again and again and inspire others to do the same, because he focuses on WHY.

The Wright Brothers managed to invent, build and fly the first motor operated airplane, because they started with WHY.

Becoming a billion-dollar business or change the course of industries requires a rare special partnership between one who knows WHY and those who know HOW.

Employees give 110% to the mission, when they know WHY.

People don’t buy WHAT you do, they buy WHY you do it.

Another inspiring book by Simon which I’d recommend to anyone in a leadership role.

Very inspiring book by Simon Sinek, where he explains a concept called Circle of Safety, where only when people feel safe will they pull together as a unified team, better able to survive and thrive regardless of the conditions outside.

“When we feel sure they will keep us safe, we will march behind them and work tirelessly to see their visions come to life and proudly call ourselves their followers.”

The book explains well that a title doesn’t make you a leader, but instead leading with purpose having empathy, trust, integrity and creating a safe autonomous environment is key to being an effective leader.

Simon includes stories of the damage which unhealthy cultures can have, includes detailed explanations of the science behind why some teams pull together and some don’t and has fascinating insights into how leadership has changed over the generations which includes an extra chapter on how to lead Millennials.

It’s a must read for anyone responsible for defining and delivering a vision.

In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.

The Hooked model focuses on:
An initial ‘trigger’
Which drives an ‘action’
Where you get a ‘variable reward’
Which causes an ‘investment’ due to reciprocation

Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.

Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don’t.

A must-read for everyone who cares about driving customer engagement.

Today’s business world is one that needs more leaders, from a more diverse range of backgrounds and in this book Sarah Wood provides a practical framework to give aspirational leaders the courage and confidence to step up and fulfil their ambitions.

“We are in a relationships age; empathy delivers better business results”

The biggest reason why leaders are failing to step up is because of a confidence gap – not an ability, skills or capability gap!

What makes a good leader has changed over time, from being a dominant personality and didactic style to having leadership qualities of courage, kindness, trust, authenticity and empathy.

Sarah explains that “a love of learning, and the compulsion to continously explore new ideas and put them to the test, is one of the hallmarks of a great leader.”

“As a leader, one of the most important jobs you have is to motivate, encourage and support your team”.

Want to step up? Sarah says “the most important thing is that you get started, as quickly as possible. Done is better than perfect!”

This book is filled with advice and tips from other exceptional leaders which has made an immediate impact on my mindset, so I hope it helps you too.

These are some product principles that help me make decisions:

  1. We listen to our customers daily, have empathy for them and act on key insights
  2. We understand the market and our customers needs
  3. We work with the rest of the business together to solve the highest priority problems and opportunities in a lean way
  4. We build quality products and features which customers love; recognising that delivering customer satisfaction will grow the business
  5. We have clear product ownership where we are empowered to deliver excellence aligned to the business goals
  6. We trust by giving autonomy at every level across the product delivery lifecycle
  7. We spend time celebrating successes and continuously learn
  8. We acknowledge that there is no bad question or wrong answer and have an inclusive mindset
  9. We see mistakes and failures as a learning experience
  10. We have a strong product organisation, which enables us to achieve our ambitions

Product Owner is a job role that came out of Agile and Scrum, and although many organisations use it as a job title that is interchangeable with Product Manager, it’s not correct. In Scrum the Product Owner is defined as the person who is responsible for creating PBI’s and grooming the backlog, in Agile it was defined as the representative of the business, and neither entirely describe the full breadth of a Product Manager’s responsibilities, some of which includes:

  • Defining, managing and sharing the vision, KPIs, strategies and roadmap for their product line.
  • Spending time talking to. customers weekly to build up qualitative data.
  • Discovering opportunities by collecting and analysing quantitative data.
  • Understanding the marketplace.

Product Owner is a role you play in an Agile team, whereas a Product Manager is the job title of someone responsible for a product and its outcome on the customer and the business.

Now a lot of Product Owners out there are great Product Managers, and they should just change their title. But a fair number of Product Owners have simply completed a certified Scrum product owner course and are told to just get on with managing the development backlog, which sets them up to fail as they never consider the broader role. So if you’re tasking a Product Owner with the broader product management responsibilities, make sure you provide the training they need to master the full breadth of the role (and then change their title).

The structure of the product organisation and culture also has a bearing on whether you have the autonomy to fulfil the Product Manager job. When using Agile / Lean methods it should be the Agile team (Product Manager, Product Designer and Dev team) who make the key product decisions / trade offs, instead it can often be held centrally at a senior management level, where multiple Product Managers / Owners are assigned random projects from a roadmap to just execute which is a more Waterfall / Project Management approach. Those who find themselves in this situation should find haven in a more empowered/Agile/product led organisation which will accelerate their learning and understanding of the full breadth of the Product Manager job.

It takes courage to ask a question rather than offer up advice, but in this book 📚 Michael Bungay Stanier gives seven questions and the tools to make them an everday way to work less hard and have more impact.

On communication and habits, Michael says that the single biggest problem with communication is the illusion that it has taken place already and that 45% of our waking behaviour is habitual.

Michael touches on learning and explains that “people don’t really learn when you tell them something.

They don’t even really learn when they do something.

They start learning, start creating new neural pathways, only when they have a chance to recall and reflect on what just happened.”

“When we take time and effort to generate knowledge and find an answer rather than just reading it, our memory retention is increased.”

The book is structured around seven key questions…

🔸️ The Kickstart Question
🔸️ The Awe Question
🔸️ The Focus Question
🔸️ The Foundation Question
🔸️ The Lazy Question
🔸️ The Strategic Question
🔸️ The Learning Question

…but you’ll need to buy this great book to find out what the questions are!

In this book L. David Marquet tells a remarkable true story of how he transformed a low performing team of 134 passive followers, into high performing empowered active leaders who received a plethora of awards as a result of their successes.

Marquet explains “You may be able to “buy” a person’s back with a paycheck, position, power, or fear, but human being’s genius, passion, loyalty, and tenancious creativity are volunteered only.”

Having independent, energetic, emotionally committed and engaged individuals thinking about what they needed to do and ways to do it right achieved excellence.

“Simply providing data to the teams on their relative performance results in natural desire to improve.”

Guiding principles the team used to achieve excellence:

🔸️ Initiative
🔸️ Innovation
🔸️ Intimate Technical Knowledge
🔸️ Courage
🔸️ Commitment
🔸️ Continuous Improvement
🔸️ Integrity
🔸️ Empowerment
🔸️ Teamwork
🔸️ Openness
🔸️ Timeliness

Leadership at Every Level!

“Ultimately, the most important person to have control over is yourself – for it is that self-control that will allow you to “give control, create leaders”.”

In this book Nir Eyal provides practical methods, realistic approaches and proven techniques to balance technology with well-being, so that you can become indistractable and make more traction towards reaching your valuable goals.

Being indistractable means striving to do what you say you will do.

Nir explains that “unless we deal with the root causes of our distractions, we’ll continue to find ways to distract ourselves. Distraction, it turns out, isn’t about the distraction itself; rather, it’s about how we respond to it.”

The book covers mastering internal triggers, making time for traction, hacking back external triggers (Group chats (Slack), meetings (Zoom), email…), preventing distractions with pacts, as well as making your workplace indistractable, raising indistractable children and how to have indistractable relationships.

What’s your next step to being indistractable? I’d recommend this book as one of them.

Enjoyable short read, where Roman Pichler describes the key product leadership challenges, along with ways to use your heart and mind to work effectively with the dev team and stakeholders to create value together.

Roman talks about mindfulness and the leadership-related gains for product people it can have such as greater serenity, increased empathy and better decision-making.

To focus on the important, but less urgent work you need to “be willing to set boundaries, say no, and let go: You can’t do everything without either neglecting your core responsibilities or sacrificing your health, neither of which is desirable.”

But also success doesn’t happen by magic, as Roman explains that “in addition to embracing a can-do attitude, achievement requires effort and discipline. The better we want to become at something, the more effort we have to invest.”

Leaders need to “be a role model and exhibit the behaviour you want to see in others. Listen empathically, speak truthfully and kindly, and make an effort to be open-minded.”

A must read for both new and experienced product people.

This colossal 786 page desk reference provides a fantastic perspective for professionalising Product Management, inspired by Steven Haines vision for this profession.

Throughout the book it focused on a Cross-Functional Product Team, which most people would immediately think would be just a PO/PM and dev team, but instead it was refreshing to see product in the centre of the whole organisation and that product team including someone from marketing/sales, customer service, operations, development, legal…..also in my experience when a product manager brings this team together is where the magic happens.

Steven explains regardless of development methodology, it’s important to remember that the product manager is in charge of the product’s business, not just the product’s functionality, design or features.

“No one will bestow Product Management leadership on you. It is yours to own, to internalize, and to practice”

“Product Managers will earn greater levels of credibility across the organization when they understand and act on proven facts and relevant data”

This book will remain on my desk and I’d recommend it to any ambitious product manager.

A very timely book by Marc Abraham with Covid adding more tension to everyone’s lives.

Whilst it does take experience and confidence before you can lean into tension effectively, Marc explains that embracing tension is also not easy, but it is absolutely worth it!

Marc explains the benefits of ‘accepting radically’ with tips on how to allow your mind to accept things for what they are (and aren’t), so that you can focus your mind and energy on things you can change which result in more productive outcomes.

“Tensions are inherent to products and that we as product people should find ways to embrace that”

“Pressure is an integral part of life, work, being. We might as well accept this tension, starting with a full awareness of how we perceive tension and how others around us view our perceptions and behaviours”

“When curiosity is combined with passion in the exploration of a subject, an individual may be able to acquire an amount of knowledge comparable to that of a person who is exceptionally intelligent”

“Keeping on top of your product means continuous learning and improvement, with a relentless focus bettering your ways of working”

What a brilliant way of explaining the benefits of DevOps and Agile, through this novel by Gene KimKevin Behr and George. Spafford.

This book takes you on a journey where it articulates beautifully the problems which a lot of businesses have pre digital transformation – the politics, the waste, the chaos, the inefficiency of getting ideas to customers, lack of innovation alongside the benefits of adopting a DevOps culture and practices to solve these problems.

It amazed me how accurate the book is and brought back fond memories of the DevOps journey we went on in my previous job, the value it created and a challenging time when I had to juggle similar competing priorities all at once like Bill and Chris did with big projects relating to urgent security, compliance, stability/performance, tech debt and live issues alongside everything else all at once.

Coincidentally half way through reading we were releasing one of the biggest software releases I’ve been involved in, so it made the reading even more exciting and inspiring.

“Every industry and company not bringing software to the core of their business will be disrupted”

You can’t get a more comprehensive book on product leadership than this by Richard BanfieldMartin Eriksson & Nate Walkingshaw, where they explain in detail what it means to be a product leader, how they launch great products and build successful teams.

“For many product leaders, work life is a constant tension between delivering value to one group and telling another they can’t have what they want. Shipping product, and its associated value, is the reason these product leaders get up and go to work”

“It is not about individual success, it’s about getting the best out of others”

“What is common in high-performing teams is that they are cross-functional, collocated and autonomous”

How to identify product leaders:

🔸️ Plays well with others
🔸️ Seeks challenge
🔸️ Gets their hands dirty
🔸️ Always acts and thinks “team first”
🔸️ Is comfortable wearing lots of hats
🔸️ Displays curiosity
🔸️ Communicates well
🔸️ Possesses selling skills
🔸️ Has exceptional time management skills
🔸️ Is a visionary
🔸️ Shows equanimity/grace under fire