Product Management

A well-balanced, accurate, and modern data-driven approach to Product Strategy and Roadmapping. Nacho Bassino’s hands-on product experience came through as he tackled all of the controversial points raised across the industry with product strategies and especially product roadmaps – now, next, future vs. dates. There wasn’t anything I disagreed with, everything was spot on, and this book is a testament to how far the industry has come over the past decade.

“By going everywhere, we were going nowhere. We didn’t have a problem with resources; we had a problem with focus.”

“Obtaining data about the user, business, market, competitors, macroeconomic conditions, and so on should be an ongoing process for an empowered product team.”

“Your product roadmap is the prototype for your strategy.” – Todd Lombardo

“We don’t hire smart people to tell them what to do. We hire smart people so they can tell us what to do.” – Steve Jobs

“Outcome-orientation is the single most crucial transformation a product organisation can make, and the strategic roadmap can be a keystone artifact to achieve it.”