Archive for the ‘Recruitment’ Category

Greener

There will always be an endless list of all kinds of problems for a business to solve and it’s how people come together to solve the problems which accelerates the execution of viable solutions and positive changes.

Some problems will be easier to solve than others, there will be a multitude of lengthy conversations about how to solve certain problems and there will be various opinions on the value of the problem to solve, but it’s important to respect the person responsible (and accountable) for solving the particular problem and rather than moan about things not being solved / done how you’d expect, then use influence, positivity and collaboration instead to see how things could look from a different perspective, because ultimately everyone’s heading for the same goal and would be passionate to solve problems in the most effective way.

It’s also not easy to ignore a process which you seem to have various problems with especially when it’s not a priority to solve for the person who’s responsibility it is making you feel frustrated, but you could try rewiring your brain to obsess about problems which are within your remit to solve or contribute to solving instead and when asked by senior management “what improvements do you think we can make outside of your remit?” then you’re totally within your right to give an honest answer along with what you’ve tried to do to help.

Before you jump ship because you think the grass is greener, have you thought about:

  1. Collaborating on the solution with the person directly whose responsibility it is to solve the problem in a positive way – you never know, the person who’s responsibility it is to handle the process with the particular problem at hand could do with your observations or opinion on how to overcome the problems they’re facing
  2. Obsessing about solving problems which you’re responsible for and reviewing whether you’re fulfilling all of your R&R, as not solving your own problems could have a direct impact on other areas trying to solve their own problems
  3. Discussing openly with your line manager about how they think you could help contribute to solving the problem
  4. Is it a valuable problem to solve relative to other problems across the business
  5. Listing out all of the positive and good things about the company
  6. How lucky you actually are
  7. Making more conversations
  8. How much autonomy you already have to make big changes

When you get approached with an attractive offer by a recruiter or are fed up of certain problems not being solved, have a real think about how you’ve made an effort to help solve the problem by collaborating, because you may find the same problems if not more might exist on the other side of the fence, resulting in being in the same position in six months time with your new company.

The Product Group London

If you’re a Product Owner or Product Manager and would like to participate in a variety of interesting product focused discussions, then The Product Group London is for you.

It’s also an opportunity to meet, interact and network with those in a similar role who solve similar problems and have similar challenges.

At the monthly meetups there’s normally a topic of the night and a featured product which gets discussed. For example, the July 2018 agenda was:

  1. Topic of the Night: Developing the role of product management – how do you develop the role of product management in organisations that either (1) have no formal product function, (2) have a product function that is not realising its potential, or (3) have a well-established function and need to develop it to the next level?
  2. Featured Product: Clear Review – Stuart Hearn, Founder & CEO

You can also:

Team-image

There’s no doubt that it’s desirable for a team to be happy for many obvious reasons including productivity, but a few do’s and don’ts to retain a jolly happy team ☺:
Do

  • Be polite irrelevant of who you’re talking to – thank you, I appreciate that, thanks
  • Offer help if you see a colleague struggling
  • We have done that – embrace the team
  • Congratulate your colleagues on achievements
  • Share any positive performance off the back of effort
  • Own up / apologise for contributing to buggering anything up accidently
  • Be positive day to day
  • Be honest sooner rather than later so people have time to improve
  • Chill and take time out to talk non-shop to your colleagues
  • Discuss / focus on what problems you’re looking to solve
  • Ask why it’s valuable
  • Allow autonomy

Don’t

  • Blame a work colleague directly but instead discuss whos responsibility it is and how we can avoid it in future
  • Dictate solutions to colleagues. discuss the problem and how you need help solving it instead. Troops will stand by and support you whatever the need
  • There’s absolutely no need or nothing to gain from being rude or a bully, other than your work colleagues keeping their distance from you. You can always get what you want from being polite and direct.
  • Focus on problems with agreed solutions (negativity)
  • There’s no I in team
  • Contradict yourself regularly to avoid confusion and frustration

This may all be obvious, but get it wrong and there could be an expensive mass exodus which will impact productivity, but adopting at least a few of these will result in Spartans banging their swords against their shields ready to defend the realm with you.

image

Since the rise of bid optimising / RTB there’s been more of an appetite for advertisers to seriously consider taking the digital media planning and buying function in-house, for many reasons whether cost savings or the function being closer to product.

Due to this, there’s been a shift in why and where people change jobs within the digital media industry.

Neil Middlemass’s recruitment consultancy ran a survey recently asking the burning key questions (below) to industry specialists resulting in the truth about moving in house being revealed.

The Headlines
Why does everyone want to move in-house?
Career
Do client-side roles pay more?
Will working client-side improve my career progression?
Is it easier to diversify your channel exposure in-house?
Are agency acquired skills valued higher than in-house skills?
What draws senior agency people in-house?
Hiring
What are the benefits of employing agency people into in-house roles?
Working Mechanics
Do you have more influence and control working in-house?
Is client-side work too far away from the action?
Is it easier to get campaigns signed off in-house?
Is it more difficult to stay up to date with the market in-house?
Lifestyle
Is the work/life balance better in-house?
How does the social life at work differ?
Where are in-house roles based?
Working Environment
How does the working culture differ in-house compared to agency?
Do you have to work harder at an agency?
How target-driven are in-house roles and how is success measured?
Are the offices more or less impressive client-side?
How big are in-house teams compared to agency side?
How much does the vertical the company works in affect the culture of the company?
Conclusions?
After speaking to everyone, what did I learn?

Conversion1

Neil’s Recruitment have recently posted a fantastic Paid Search resource guide for grads, 1st / 2nd jobbers and those who are keen to know more about the ins and outs of paid search advertising.

The Paid Search guide which can be accessed here includes:

  • The conversion funnel
  • What is paid search aka PPC & where does it fit in
  • Basics
  • Free training webinar
  • Blogs & trade press
  • Things to research / understand
  • Glossary

It’s good to see recruitment companies like this going the extra mile to educate those who are new to digital advertising, which also clearly shows they themselves have a deep understanding on the subject.

Resource guide
Neil’s Recruitment have come up with some handy tips for writing your cover letter, honing your CV and helping you stand out in an interview:

NRC_RTB_V1-2

Neil’s Recruitment have recently posted a fantastic RTB resource guide for grads, 1st / 2nd jobbers and those who are keen to know more about what RTB is along with all those other 3 letter acronyms.

The RTB guide which can be accessed here includes:

  • What is RTB
  • Free training webinar
  • Blogs and trade press
  • Things to research/understand
  • Excel tips
  • Maths practice
  • Glossary

It’s good to see recruitment companies like this going the extra mile to educate those who are new to digital advertising, which also clearly shows they themselves have a deep understanding on the subject.