Posts Tagged ‘influence’

Incredible book by Robert Cialdini which includes ~50 amazing experiments from psychologists around influence, as well as a great selection of experiences which Robert has been through himself.

I found the most fascinating chapter was around reciprocation, because it explains why those who naturally give/help others out in a selfless way, get more successful outcomes in the long run than those who don’t. Very relevant in business especially for roles involving Agile, product management, marketing and of course sales.

The book also covers Commitment and Consistency, Social Proof, Liking, Authority and Scarcity

If you’re into psychology, I’d recommend this book.