Posts Tagged ‘Customer Development’

This is the most comprehensive book I’ve read on lean product development.

The thing I loved most about this read by Dan Olsen is how the techniques he exposes are relevant across the whole product life cycle, so for a new product entering a new market or an enterprise level business improving a mature product in a competitive market, making it applicable to use some of the techniques for identifying/solving problems on existing products.

The book is focused around a framework called The Product-Market Fit Pyramid and The Lean Product Process which consists of six steps:

1. Determine your target audience
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your minimum viable product (MVP) feature set
5. Create your MVP prototype
6. Test your MVP with customers

The writing style makes it easy to digest and therefore easy to run gap analysis on your current ways of working to spot any improvement areas.

A recommended read for anyone interested in customer development, lean UX, design thinking, product management, user experience design, agile development, lean startup, or analytics.

A practical short read on how to properly talk to customers and learn from them by Rob Fitz.

Whilst the book focuses on validating new product/business ideas, many principles Rob talks about still apply to existing products, enabling you to understand how and why customers are using the product in the way they are and how they feel about the product vs. competitors – building up qualitative data about the UX.

Even though the book was published 8 years ago, it’s still relevant and I loved how the book focuses on having an informal chat with customers about their feelings and why first, before diving into getting feedback on solutions which you’d do in future conversations – how can you satisfy customers if you don’t understand them first. Also, with remote customer interview tools now available like User Zoom, Lookback and User Testing, it makes it easier more than ever to talk to customers weekly.

The Mom Test:

1. Talk about their life (or how/why they use the product in the way they do) instead of your idea
2. Ask about specifics in the past instead of generics or opinions about the future
3. Talk less and listen more

It’s called The Mom Test because it leads to questions that even your parents can’t lie to you about.

Link here to the book on Amazon.

It’s also a great companion to Lean Customer Development by Cindy Alvarez.

This is the best book I’ve read on #Lean.

The #LeanStartup and The Startup Way by Eric Ries were also great reads, but this book by Cindy Alvarez is a condensed version of both of them with practical step by step guides on execution, where no gaps are left when it comes to understanding how you can build products in an efficient way that customes will buy.

Whether you’re in a large enterprise with existing products or a startup, Cindy provides great examples of the benefits of using Lean principles to streamline your product development process in order to deliver more value.

This book is for:

  • Product managers, designers, and engineers who want to increase the chances of building a successful new product or new feature
  • Product-centric people in large organisations who are struggling to help their organisations move faster and work smarter
  • Entrepreneurs seeking to validate a market and product idea before they invest time and money building a product that no one will buy

Since the pandemic has caused more people to install webcams and with innovative solutions like UserZoom and Lookback to connect, it makes it easier more than ever to validate hypothesis and speak to your customers weekly to gain valuable insights.