The VMOST Analysis Canvas

Posted: May 8, 2021 in Business, Guides
Tags: , , , , , , ,

Strategy

VMOST = Vision, Missions, Objectives, Strategies and Tactics


Each product line should have a clearly defined product vision, KPIs and strategies if it’s expected for the development team to deliver outcomes/head in the right direction, and using the VMOST canvas is an effective framework of showcasing what these are in a clear and concise format.

Vision: An inspiring statement which typically should only be one sentence, wherein a nutshell it should explain what your ambition is/what is your end goal of the product and who it’s for. More info on creating a compelling product vision can be found here.

Missions: To achieve the product vision, there would be multiple high-level missions you need to go on – what are the biggest problems that need solving before achieving the vision.

Objectives (KPIs): You can track the progress of your missions by setting multiple objectives (aka KPIs), which would include measurable metrics.

Strategies: Initiatives that would deliver/impact the objectives (KPIs).

Tactics: Multiple ideas (Epics) which would deliver each strategy. The tactics should be laid out on the product roadmap, so there’s a nice link between the product VMOST and product roadmap.

Although the product manager is responsible for defining and managing the product VMOST, it mustn’t happen in a silo, as it takes collaboration with the rest of the business especially stakeholders/BI/customers/tech to help provide some guidance on the selection of problems to solve which would be represented on the VMOST.

Once the VMOST is ready, it’s time for the product manager to evangelise this in a passionate way across the business and perhaps print it out on A0 to sit near the Product/Agile Team on the wall, so it can always be top of mind.

Good luck in creating your VMOST!!

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