Martin Luther King inspired millions to stand up against inequality and injustice, because he started with WHY.
Apple is worth $2 trillion and managed to build a cultish loyal following, because Steve Jobs always started with WHY.
Simon Sinek is able to repeat his success again and again and inspire others to do the same, because he focuses on WHY.
The Wright Brothers managed to invent, build and fly the first motor operated airplane, because they started with WHY.
Becoming a billion-dollar business or change the course of industries requires a rare special partnership between one who knows WHY and those who know HOW.
Employees give 110% to the mission, when they know WHY.
People don’t buy WHAT you do, they buy WHY you do it.
Another inspiring book by Simon which I’d recommend to anyone in a leadership role.
