Product Marketing Smoke & Mirrors

These are some product principles that help me make decisions:

1. We listen to our customers daily, have empathy for them and act on key insights
2. We understand the market and our customers needs
3. We work with the rest of the business together to solve the highest priority problems and opportunities in a lean way
4. We build quality products and features which customers love; recognising that delivering customer satisfaction will grow the business
5. We have clear product ownership where we are empowered to deliver excellence aligned to the business goals
6. We trust by giving autonomy at every level across the product delivery lifecycle
7. We spend time celebrating successes and continuously learn
8. We acknowledge that there is no bad question or wrong answer and have an inclusive mindset
9. We see mistakes and failures as a learning experience
10. We have a strong product organisation, which enables us to achieve our ambitions