Gavin Deadman
This colossal 786 page desk reference provides a fantastic perspective for professionalising Product Management, inspired by Steven Haines vision for this profession.
Throughout the book it focused on a Cross-Functional Product Team, which most people would immediately think would be just a PO/PM and dev team, but instead it was refreshing to see product in the centre of the whole organisation and that product team including someone from marketing/sales, customer service, operations, development, legal…..also in my experience when a product manager brings this team together is where the magic happens.
Steven explains regardless of development methodology, it’s important to remember that the product manager is in charge of the product’s business, not just the product’s functionality, design or features.
“No one will bestow Product Management leadership on you. It is yours to own, to internalize, and to practice”
“Product Managers will earn greater levels of credibility across the organization when they understand and act on proven facts and relevant data”
This book will remain on my desk and I’d recommend it to any ambitious product manager.
