Whilst I have minimal B2B product experience, this book by Geoffrey Moore gave good insight into the complexities and challenges of scaling high-tech products, as well as practical advice on how to avoid the various pitfalls when attempting.
Although the Crossing the Chasm model is B2B, I couldn’t help notice how many similarities there were to B2C when it comes to scaling a product to mainstream customers with a ‘whole product’ offering and targeting customer segments.