Crossing the Chasm

Posted: Jan 1, 2021 in Book Reviews, Business, Marketing, Product Management
Tags: , ,

Whilst I have minimal B2B product experience, this book by Geoffrey Moore gave good insight into the complexities and challenges of scaling high-tech products, as well as practical advice on how to avoid the various pitfalls when attempting.

Although the Crossing the Chasm model is B2B, I couldn’t help notice how many similarities there were to B2C when it comes to scaling a product to mainstream customers with a ‘whole product’ offering and targeting customer segments.

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