Creating a compelling ‘Product Vision’

Posted: July 21, 2018 in Business, Guides, Product Development, Web Design
Tags: , , ,

Vision

It’s worth spending time coming up with a compelling vision statement, because it’s something which will be repeated over and over again as it’s the key driver to drum up excitement, passion, investment, confidence and trust that the product end goal is rather spectacular, solving the big problems and then in turn delivering huge value for the business and customers.

First things first, craft your vision statement which should only be one clear sentence, where in a nutshell it should explain what you’re looking to deliver, to who and why giving off a wow factor:

Vision statement

Then create a product vision board specifying who the target market is for your product, problems the product solves, clarifying what the product is and how the product is going to benefit the business and customers:

Vision board

Lastly, having a vision diagram is a great way of providing stakeholders and the business with a snapshot using one image of where you’re at with the product and where you’re heading. Having colour coding for ‘live’, ‘in progress’, ‘planned’ and ‘to do’ would cover it – there are plenty of mind map tools to help you visualise your product, one of which is Lucidchart which comes as a plugin for Confluence also. It’s important to keep the product diagram focused on high level features rather than detailed technical solutions around systems as that would be more of a technical architectural diagram:

Vision diagram

Having a solid product vision isn’t just to help the business allocate resource, but it’s also essential for the developers to know exactly where they need to head and ‘why’.

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