Functionality over gold plated design 

Posted: Sep 5, 2016 in Business, Product Development, Web Design
Tags: , ,

Beauty vs functionality image

No matter the industry whether it’s automotive, finance, retail, gaming or gambling there’s always going to be a desire to have both a beautifully looking and fully functional site, but the development teams are not normally split out in this way so requirements to improve the look of the site competes with getting new features out the door / feature improvements and UX bugs.

There isn’t a set rule for weighting the development work as industries would differ for example for Audi the split would likely be c 70% beauty vs. 30% functionality because it’s key to show off the cars beauty representing it in it’s true light, rather than having pixely images which take a while to load or customers not being able to access a 360 degree view of the car. Yet for someone like Amazon, the focus would be on functionality, ensuring that customers can pay with a multitude of payment methods, the UX is slick and bug free as well as having an advanced product search and results function.

Post MVP launch the product might not be gold plated but ensuring customers have an acceptable UX, feature set in line with the industry and rich content is priority and typically all that customers want and mostly care about.

Is it worth pulling developers off a key feature / upgrade / stopping a product launch to develop fixes to ensure all buttons have a consistent curved edge, images on a low device usage are high quality, all images are the same size to the pixel or to make numbers flash and sparkle. Customers visit websites because they want something, so why not give it to them as a priority without delay or frustration, otherwise prioritising gold plated design over key functionality could lead to customers going elsewhere for the products / features or experience they want.

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