Is moving in-house a gamble?

Posted: Jun 23, 2014 in Agencies, Recruitment
Tags: ,

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Since the rise of bid optimising / RTB there’s been more of an appetite for advertisers to seriously consider taking the digital media planning and buying function in-house, for many reasons whether cost savings or the function being closer to product.

Due to this, there’s been a shift in why and where people change jobs within the digital media industry.

Neil Middlemass’s recruitment consultancy ran a survey recently asking the burning key questions (below) to industry specialists resulting in the truth about moving in house being revealed.

The Headlines
Why does everyone want to move in-house?
Career
Do client-side roles pay more?
Will working client-side improve my career progression?
Is it easier to diversify your channel exposure in-house?
Are agency acquired skills valued higher than in-house skills?
What draws senior agency people in-house?
Hiring
What are the benefits of employing agency people into in-house roles?
Working Mechanics
Do you have more influence and control working in-house?
Is client-side work too far away from the action?
Is it easier to get campaigns signed off in-house?
Is it more difficult to stay up to date with the market in-house?
Lifestyle
Is the work/life balance better in-house?
How does the social life at work differ?
Where are in-house roles based?
Working Environment
How does the working culture differ in-house compared to agency?
Do you have to work harder at an agency?
How target-driven are in-house roles and how is success measured?
Are the offices more or less impressive client-side?
How big are in-house teams compared to agency side?
How much does the vertical the company works in affect the culture of the company?
Conclusions?
After speaking to everyone, what did I learn?

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