Gavin DeadmanIt’s powerful, flexible, customisable, saves thousands of man hours, provides valuable customer insights / behaviour and most importantly ensures that you get a healthy ROI if used in the right way.
Meet The Brain: The Brain is MediaMath’s proprietary algorithm and ingests data (60 billion opportunities everyday to be exact) and decisions against that data.
Their algorithm’s left-brain and right-brain work together to analyse large pools of impressions, looking at dozens of user and media variables, to determine which impressions will best meet an advertiser’s goal.The Brain values each impression based on its likelihood of driving an action, and bids accordingly.
