Customers retaliate to Apple’s greed

Posted: Oct 3, 2013 in Business, CRM, Mobile
Tags: , , ,

Greed

Even the largest businesses in the world will never be so big that they can afford to not look after their customers and more importantly loyal customers.

Apple act as if they are exempt from this rule by increasing their product prices unnecessarily, changing the dock connector resulting in millions of customers having to fork out an extra £25 for an adaptor which doesn’t work properly, updating your iPhone OS results in having to pay to update your MAC OS in order for both to stay compatible, forcing customers to only use Apple based software and then finally not allowing customers to access the most common apps such as Google Maps.

All of these things have one thing in common – Apple first, customer second. Having billions in cash reserve is not enough, they want more and more and more.

Most of those key issues could have been avoided eg. If Samsung changed their dock connector then they would have given an adaptor in the new handset box FOC, Apple could have given customers a free MAC OS upgrade with the new phone, price new handsets competitively – Sony now have the most premium smartphone on the market at the cheapest price (within the high end range) with the Xperia Z (video below) and new beautifully crafted Xperia Z1.

Once you’re with Apple you won’t move I hear you say, times have changed and there is an abundance of high end choice for the consumer at a reasonable price. Many customers are getting fed up and clearly turning to alternative products such as Google / Android, Samsung and Sony as you can see by the chart below.

Capture

You only have to look at a few of the latest revenue trends for some of the largest brands on the globe to realise how quickly things can change for the worse such as Nokia, Blackberry, Microsoft, Dell and HP.

Many believe that Apple will end up like Blackberry and Nokia in the next 10 years. I tend to agree unless they adapt to change.

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