change, SEO’s change

Posted: Aug 15, 2013 in Business, Marketing
Tags: , , , ,


For decades purchasing more back links in high volume and on-site content has been top of the agenda for agencies.

Things have changed as Google focuses more on bespoke popular content for the individual which is reflected in their algorithm.

Rather than agencies finding the most effective illegitimate way of manipulating Google’s algorithm, they are now forced to work closer than ever in a more genuine way with brands / content marketers in order to achieve higher rankings in the SERPs focusing on:

  • META details – title tag will always remain a crucial part of rankings.
  • On-site content incl. homepage and sections.
  • Creating and supporting a forum which will help domain authority.
  • Social plugins especially G+ across the whole site.
  • Quality link building through PR’s.
  • Blog strategy – working closely with bloggers.
  • Adopting an omni-channel strategy / responsive web design.
  • Site speed across all devices.
  • Minimising use of flash or any other un-friendly search media.

For years the channel has had to remain in the ‘unknown’ as agencies couldn’t communicate the illegitimate practices, but it’s good to see that the natural / organic search channel can finally sit side by side with other marketing channels.

I’m sure there are plenty of further algorithmic updates from Google in the pipeline to reward those who are genuine and the industry will embrace these with open arms.

  1. Melanie says:

    Reblogged this on Melanie Bennett and commented:
    Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable


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