Every team needs a school leaver

Posted: Jul 13, 2013 in Agencies, Business, Marketing, Recruitment
Tags: , , , , ,

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As digital media skills become more valuable to the industry and there’s a huge lack of them in certain areas, some grads in their first job in marketing / advertising are demanding an extra £20k pay rise in the first 18 months of starting work.

This causes many issues especially ad agencies when it comes to managing retention. iProspect are a good example of how agencies have had to adapt by adopting a quarterly pay review rather than annual.

With these ludicrous demands at such an early stage in their career, minimal work experience and a lack of key skills which is required to be able to think for themselves, have the confidence or knowledge to improve campaign performance independently and generally still at the stage where they’re sitting at their desk wondering ‘what to do next’ is causing a level of ungratefulness and sense that there could be greater long term benefit / ROI to businesses by scrapping a grad only policy and accepting school leavers as a priority in some cases.

The right school leaver may not be able to string along words as grammatically correct and might require a calculator more often than grads, but what they do bring to the table is an abundance of common sense, drive, passion for their job, ability to get things done in a proactive way with less moaning and more doing , all of which are only normally naturally gained when working full time from the age of 16-18.

Let’s face it, we all know that you don’t need to be a rocket science to work in marketing / advertising and for those grads who think that all that’s required in our industry to get significant auto payrises is a degree and to turn up for work, really do need to wake up and smell the coffee because the industry is a fairly close nit industry and those who put the effort in will shine and those who expect an easy ride will be quickly identified.

Just because a degree is missing from a CV, employers should think twice before discounting the applicant.

Neil’s recruitment blog touches on school leavers in digital media nicely.

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