Consumer experience is the future

Posted: Jun 12, 2013 in Business, Marketing, Product Development
Tags: , , , , , ,

satisfied_customers

No matter how much marketing you deliver, whether it’s billions of banners on the most premium sites in the world or you’re top of key generics consistently for Google, unless you have a stable product offering which customers genuinely embrace, then your brand has a fairly bleak future.

Historically you could spend your way out of a crisis, but now if your site crashes often, you hide key T&Cs, mis-sell promotions, have a complex user journey, product not available on multiple devices, then in a few years time your brand value will show a clear decline which would eventually kill your business unless you adapt fast.

I think the below video demonstrates the future in a fantastic way and how consumers will shape products, businesses and communication. The good thing about the future is that it will kill a lot of cow boys who are short sited and have no long term business strategy.

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